Lato by Stary Browar
In 2016 I had the pleasure to create a set of illustrations for 'Summer in the City by Stary Browar 2016' (Lato by Stary Browar 2016) campaign.
The 2016's edition of the 'Summer in the City by Stary Browar' campaign was implemented with support from WFF Poland – a 50 year old organization dedicated to protecting the natural environment. The main concept of the campaign was based on animal motives. Its goal, besides promoting summer events in Stary Browar was to promote ecology.
The graphic elements were merged with text – rhymes promoting further elements of the campaign. For instance 'the dyed foxes in Stary Browar announce artistic events to come' which announced events for children, or 'the hawks squint their eyes, when movies are being played in Stary Browar' (both of these are rhymes in their original form). The slogans and energetic, colorful illustrations promote the wide array of activities in a consistent manner.
The campaign was carried out both in traditional form (flyers, outdoor advertising), as well as illustrations printed on sun beds available for leisure in the park surrounding the Stary Browar building.
DESIGN & ART DIRECTION UVMW
PHOTOS Aleksandra Pavoni