HI THERE!
I'm Joasia, Polish brand designer, art director & illustrator based in Berlin
Saving the Baltic Sea with Gdynia Design Days and British Council
creative direction
exhibition design
campaign
Curating everyday objects on Materiali.st
art direction
web design
soon
Rebranding of mental health startup Kyan Health
creative direction
illustration
ui/ux
soon
Dating in the pandemic as illustrated for Bumble
illustration
Design initiative showing solidarity with Ukraine through language and type
Krzysztof Penderecki inspires the rebranding of Academy of Music in Kraków
art direction
graphic design
Summer campaign for Stary Browar and WWF
illustration
Poster for an annual conference at University of Łódź
poster design
Community Couture at Dutch Design Week 2021 & 2022
art direction
public engagement
photography
Pixel perfect identity for the leading VC fund in Poland
logo design
web design
I'm Joasia Fidler-Wieruszewska, designer and art director balancing playful form with strategic approach. I help people tell meaningful stories and build brands with positive social impact.
SERVICES
Art Direction
Branding
Creative Direction
Digital Design
Illustration
Lettering
Social Design
Photography
UI / UX Design
Web Design
SELECTED CLIENTS
Allianz
Bumble
ICON Magazine
Inovo VC
Harvard Business Review
Michelberger Hotel
Polish Railways
Restaurant Week Poland
Silicon Allee
Stary Browar
University of Łódź
Wix
AWARDS & NOMINATIONS
Silver KTR Award
Project of the Year 2022
Polish Graphic Design Awards
Dobry Wzór 2020
Bronze KTR Award
Project of the Year 2017
Agrafa 2015
Dobry Wzór 2013
EXHIBITIONS
Gdynia Design Days
Milan Design Week
Dutch Design Week (x2)
Best Graduation Projects
Symbol to Logo
Graphic Design Festival Breda
TALKS
→ How to be a good designer at Forward Festival Berlin
→ 33 Letters for Ukraine at Forward Festival Vienna
→ How to make 50k in 5 mins at Academy of Fine Arts in Warsaw
New identity of the Warsaw Central Train Station at Targi Wiedzy Graficznej
CREDITS
The work you see here wasn't done alone. I have collaborated with agency Gunther (for Bumble), agency UVMW (for Stary Browar) and with these talented people: Aniela Fidler-Wieruszewska (for the Baltic Sea and Community Couture), Piet Terheyden (for Materiali.st), Alina Rybacka-Gruszczyńska, Aga Kotowska (for 33 Letters for Ukraine) and Aneta Lewandowska (for the Academy of Music, Cafe Ole and Inovo). The photos from Baltic project were taken by Maja Tybel and photo of me on stage is by Niklas Schnaubelt.
Fonts by Swiss Typefaces and Carmen Nacher.
● Last updated in October 2023